To be gifted is typically associated with those who exhibit exceptional academic or musical talent, however gifted should embody much more than just a select group of people. It should embody staff members, coaches, athletes, and community members who have striven to great lengths to promote sport as a mechanism for development. One is gifted when their passion is geared towards improving the world we live in.
The Be Gifted Media Campaign, a project propelled by the Power of Sport Media Lab, will work to showcase outstanding individuals and leaders in the sport for development sector. Through providing evidence that sport is a tool for community development, Be Gifted will generate recognition, mobilize support, and champion these progressive individuals and organizations.